Digital Director

zingFit is in search of a Digital Director to work out of its Boulder, Colorado offices. Our company builds and markets a leading scheduling and engagement platform for boutique fitness studios. We’re a fast-growing innovative organization seeking self-motivated, tech-savvy professionals that strive to be part of a winning team.

Term: Full-time Salary: Competitive with benefits
Equity: Yes Location: In-house

DESCRIPTION

The Digital Director the Digital Solutions team, and is responsible for developing a cohesive product strategy surrounding zingFit platform’s digital marketing features (PRODUCT) and its ancillary professional services (SERVICES). The ideal candidate will manage a team of Digital Producers and should be able to collaborate with different internal teams and in particular work closely with Client Onboarding and Product Engineering.

MINIMUM REQUIREMENTS & QUALIFICATIONS

  • 5+ years experience in a management capacity at a high volume digitally-oriented agency setting
  • Excellent digital skills and capacious knowledge of the latest marketing techniques
  • Has client portfolio representing brand-forward digitally- & design-sophisticated clients

CORE DUTIES AND RESPONSIBILITIES

PRODUCT

  • Design platform marketing features and reporting (including KPIs) that enhance brand-ability and customer engagement as well as reporting and KPIs that define digital attribution and ecommerce conversion
  • Work with clients and external partners on paid and unpaid marketing feature additions and customizations
  • Collaborate with the Engineering team and other stakeholders to define marketing feature “Stories”, define related release dates, and communicate status and releases notifications with clients, partners and other external stakeholders for those features
  • Make UI/UX recommendations for core-platform interfaces

SERVICES

  • Work with zingFit clients for unpaid and paid consultancy with clients and their agencies to advise on branding, engagement and tracking opportunities throughout the zingFit customer journey. Each of zingfit customers has a unique experience to share with their consumers.
  • Work with zingFit clients for unpaid and paid consultancy for optimal use of zingFit features, including API usages, to facilitate client marketing plans
  • Hire and Manage Web Development Project Managers, and internal/external designers and developers to deliver client web-layer customizations. The Digital Director will work with her/his team to ensure that accurate estimates on delivery dates are met to the customers expectations

REQUIREMENTS

  • Proven work experience as a Digital director
  • Solid experience with online marketing tools and web-based technologies
  • Understanding of how digital channels work
  • Hands on experience with SEO/SEM and CRM software
  • Familiarity with Google Analytics and pixel-tracking services
  • Excellent interpersonal and team management skills
  • Strong analytical skills
  • BSc degree in Marketing, Digital technologies or relevant field – MBA a plus
  • Experience in the fitness/wellness industry a plus

WHAT ZINGFIT CAN OFFER

  • Competitive salary
  • Health coverage
  • Vision coverage
  • 401K with company match
  • Gym membership reimbursement up to $400 per year (healthcare covered employees only)
  • Healthy lifestyle incentives
  • Office Peloton bike with virtual classes subscription
  • Weekly office yoga classes
  • Unlimited hiking of Mount Sanitas – directly behind the office

Respond to Careers at zingFit
* Applicants will be considered only with a cover letter outlining interest and specific skills and qualifications
* Local candidates only – this is an in-house position
NO PHONE CALLS PLEASE